How to run a social media campaign in China?
Few weeks ago, I was attending a WebAnalytics Wednesday in Hong Kong, the presentation was about social media campaign management in China and how campaign planning and strategy how-to are different in...
View ArticleSocial media campaign, Tips to an easy framework to start measurement
Few weeks ago, I have been questioned about my process & habits when confronted to analyse a social media campaign – a viral video campaign to be more specific. I never tried to put this out on a...
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